DWI Defendants Are Coming! Away! Which Way?

Just in from a marketer via email, with the title line “Thousands of DUI Defendents are Coming!”:

Because we are the #1 Google ranked DUI/DWI website, thousands of DUI/DWI defendents[sic – I couldn’t bring myself to misspell it in the title of my post though] will come to our site next week looking for an attorney. Will you get your share?

Just one case will pay for your Membership many times over. Please respond to this email now or call (123) 456-7890.
 

I haven’t linked to the “nationwide network of DUI defenders” that sent me the email, not wanting to hand out any undeserved Google love. But from a quick click through to the site – I had to look - the amusing thing, at least from my perspective, is that it tries to sell both potential clients on member lawyers, and potential lawyer clients of the network on paying the site to list them.

It’s super obvious that there is absolutely no screening of the lawyers whatever. If you pay the fee, you are listed, and then become (simply by virtue of sending them money):

…expertly familiar with all the intricacies and nuances involved with DUI offenses. This index of lawyers will take you through them step by step, explaining testing, sentencing, jury trends…

Do the recently arrested who comb the internet realize: a bar card and some money makes any and every lawyer an expert?

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Naomi Nash - January 19, 2010 2:28 AM

I just wanted to say that your page is beautifully done. I think it is a wonderful thing that you are helping people like this. Thank you and have a nice day!
Naomi Nash

Herman Martinez - March 2, 2010 2:44 PM

I wonder how many attorneys subscribe to that site without know that their SEO person has included them.

Will - May 11, 2011 5:21 PM

Sadly these unsolicited emails must get a high enough response rate that they keep sending them.

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